Back in 1999 there was a big advertising campaign for Levis Jeans featuring “Flat Eric”, a nonsensical creature that the ad director Quentin Dupieux came up with and had made by Jim Hensons Creature Shop. It was constantly on air.

Since Dupieux, who is not only a film-maker but also a musician, had already created a piece of electronic music for the ad (in all of two hours) and it proved to be so hugely popular he decided to release it as well under his musician’s name Mr. Oizo (a corruption of the French word for bird, oiseaux, as he was called by his friends ever since they got really high a long time ago).

People craved for nonsense in those days and the song became a huge international hit.