a primer to music pop culture from the eighties to the noughties

Category: Noughties

Songs from 2000 to 2009

Sonnet for Granny

We’ve already talked about the roots of Hip-Hop a couple of times. Throughout the 80ies and 90ies there were mainly two American Hip-Hop scenes: First the East Coast with bands mainly centred in and around New York City, particularly the Bronx, and later on West Coast hip-hop, with groups stemming mainly from Los Angeles. But in the late 90ies a third region began to establish it’s dominance: Southern hip-hop had it’s roots in the five cities of Atlanta, New Orleans, Houston, Memphis and Miami. An important moment of their rise were the 1995 Source awards. The East Coast – West Coast – feud was felt strongly when AndrĂ© Benjamin of Atlanta-based Outkast took the stage after winning the award for New Artist of The Year and made a statement: “The South got something to say, that’s all I got to say”.

It was the first award for Outkast, but it would not be the last. The group kept delivering sophisticated lyrics and catchy tunes. As in the second single from their acclaimed fourth studio album Stankonia: “Ms. Jackson” is an honest ode to the mother of Benjamin’s partner at the time, Erykah Badu, about the difficulties that may arise having children born out of wedlock. He felt he was being portrayed as a bad father and found it important that his side of the story was heared as well.

Badu’s mother (whose name is not Jackson, but who immediately new the song was about her when she heard it the first time) absolutely loved the song – so much so that she bought herself a “Ms. Jackson” license plate – and so did the general public.

Encumbered Errands

One night shortly after I first moved out back in 1996 my flat-mate brought a little gem to watch for our movie-night: a VHS tape containing a copy of a copy of a feature-length movie made with a budget of not even thirty thousand dollars, and filmed almost entirely in and around the store where director Kevin Smith actually worked. Clerks immediately became a favourite of ours, due to lines like “Chicks with dicks that put mine to shame”, the classic “I’m not even supposed to be here today”, and the films secret real stars: Jay and Silent Bob, a pair of drug dealers loitering all day long in front of the store. A whole bunch of films playing in that universe would follow, and of course Jay and Silent Bob featured in all of them. Particularly in “Jay and Silent Bob Strike Back”, that has Because I Got High by Afroman as it’s theme song.

Joseph Edgar Foreman, as Afroman’s civil name is, had started writing songs in eight grade. When he was kicked out of school for sagging his pants, he made a song about the teacher inflicting the punishment and sold this to everyone at the school. While this worked quite well, he was still only ever able to sell a few hundred copies. But when file-sharing became a thing in the late nineties, what the big record companies considered the downfall of their industry turned out to be a boon for small artists like Afroman.

Because I Got High, written in all of a couple of minutes – about the span of attention the protagonist could muster – went what we would call viral these days on Napster, and soon enough the song was played on the Howard Stern show. It became a huge international hit and the most downloaded ringtone in 2002. As so many artists, despite releasing many albums and being active to this day Afroman never was able to make quite such a splash again.

The video of course features Jay and Silent Bob.

Yes, Director Kevin Smith is Silent Bob.

The Treadmill Song

So far we’ve talked a fair bit about the history and the importance of music videos on MTV, as for almost all of the timespan we’re covering that was the place where you needed to be in order to make it, especially when it came to international popularity. However, in 2005 a new portal appeared in the world that would change the possibilities to become famous forever.

Originally intended to be a dating platform (hello, Facebook) where you could upload a short presentation of yourself, YouTube soon opened it’s field for all kinds of videos, and different to the first online video-sharing site (Vimeo) it grew rapidly right from the beginning. Suddenly it was possible to post your videos and become a) independent of the whims of MTV’s board and VJs and b) able to create content at much cheaper rates.

Early adapters of the new site were OK Go, who managed to score what might just be the first music video going viral with “Here It Goes Again”. It features a complicated choreography by Trish Sie, the sister of lead singer Damian Kulash, on treadmills that took seventeen takes to film, out of which in only three the band managed to stay on the routine. Its home-made, unprofessional look yet everything falling into place is mirrored in today’s viral TikToks, but at the time this was something never seen before (well, maybe apart from this video). It soon became the most watched video of all YouTube and would eventually win a Grammy.

I would guess not many people remember the actual music these days, but if you were on the interwebs back then I bet you do remember the video.

They originally wanted to call the song “The Treadmill Song” but decided against it, in order not to confuse people who hadn’t seen the video. In hindsight they need not have bothered…

Not Fscking Around

We’ve already featured a country song that wasn’t exactly typical of the genre. Today’s exhibit might share that trait, but it’s certainly way better – not only as far as the quality of the music is concerned, but also the video, which was done in the way of the Porter Wagoner show, a popular television programme featuring country music in the US of the sixties and seventies. It’s worth watching for what must be the most bored drummer ever (beating even Palmer) alone.

Lily Allen wrote “Not Fair” about a lazy lover who appears to be the perfect boyfriend in every other way, but leaves her sexually frustrated on a regular basis. The guy in question must have been pretty oblivious, as she stated that “the person in question is far too arrogant to even consider that it might be about him”. Unfortunately for her the song sort of backfired, as after its release some potential lovers supposedly were too intimidated by the prospect of having a song written about their sexual prowess to tag along.

I can’t help thinking the fate of her brother Alfie’s character Theon Greyjoy must somehow be related to this song.

Pioneering Mental Health

The Technics SL-1200 MK 2 record player was introduced in 1979 as a replacement of the previous model and like it’s predecessor was meant to be a high-quality player for the home market. But it’s complicated design ensured that it was relatively resistant to feedback and dampened vibrations, and it soon became the de-facto standard turntable for both discotheques and radio stations the world over. And when resourceful disc jockey’s figured out that it would continue to spin at the correct speed even when tampered with the technique of scratching was born.

Together with rapping and break-dancing the art became one of the pillars of Hip-Hop, which was rapidly gaining traction and it’s performers started to call themselves “turntablists”, to be distinguished from the standard “disc jockeys”, whose job only is to play and mix records.

Many such turntablists scourged record stores to find rare old vinyl containing wacky, bizarre and outlandish samples for their craft. Such as The Avalanches in Melbourne. They used these to produce “Frontier Psychatrist”, or what a critic called “sheer giddy pleasure of turntablist art”. It was their first commercially successful song and when the video was added, featuring musicians and actors re-enacting the music and voices to the best of their ability, they had already ensured a place in the best videos of the 2000’s shortlist when the decade had only just begun.

Note: As the 1st of August is a holiday in Switzerland where we’re based we will continue our programme on Tuesday the 2nd. Happy weekend everyone.

The 27 club

There are a lot of mysteries modern science has been able to crack. The minds of teenagers is not among them. In my generation, dying at the age of 27 years appeared to be a reasonable goal in life to more of my peers than I was probably aware of. After all, a lot of really great musicians had gone down that road, most notably among them Janis Joplin, Jimi Hendrix and Jim Morrison.

While they were in our parents generation, Kurt Cobain became the newest member of the infamous “27 club” when I was a teenager. And seventeen years later Amy Winehouse would join as well, after a long struggle with alcohol and other drug addictions. Highly talented, actually successful on an international market but still haunted by demons beyond her control she decided to call it a definite day while the world was priming itself for even better music to come.

Of course, the warning signs were all there, even from the beginning: “Back To Black”, which marked her international breakthrough already puts the morbid themes that would stay with her throughout her career into the limelight. Brilliantly so. Please make sure to take signs of depression seriously if you notice any with your peers!

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