So far, we’ve been presenting music videos that were specifically created for the song they were accompanying. Today, we’re going to deviate from that just a bit and have a look at an important bit of pop-cultural history where it’s kind of the other way around:
“The Time Warp” is the most well-known of the songs that make up the 1973 musical Rocky Horror Show, a tribute to horror B movies and bad science fiction by Richard O’Brien that worked so well on the stages of London that it was transformed into a movie, appropriately named Rocky Horror Picture Show two years later.
Alas, test screenings didn’t go well in most places. It did get a very loyal fan base at cinemas with traditional Midnight screenings though, such as the Westwood Theatre in Los Angeles or the Waverly Theater in New York City. The same crowd started showing up time and again, occupying the same spaces every viewing. And as they knew the movie in-and-out they started their own little performances, first by shouting quips at the actors on screen, such as “Buy an Umbrella!” at a soaking wet Susan Sarandon standing in the rain. Then others actually brought said umbrella, to be opened just before the tempest hits hardest. Other props followed, like rice to toss during the wedding. Then people started to dress up as characters from the movie, standing at the right position in front of the theatre screen and lip-syncing their lines…
And so from then on to truly experience the movie you’d have to watch it in a crowd of collaborating viewers with know-how. Generations of faithful followers have been putting up elaborate choreographies during showings to this day, making it the longest-running theatrical release in film history. And while the movie sports a fair number of references to earlier pop-cultural phenomenons itself, the attics of these fans of course have been depicted in other movies as well, with “Fame” springing to mind, or, more recently “The Perks of Being a Wallflower”.
We haven’t even started about the tremendous influence the film had on the long road to acceptance for the LGBTQ+ community… Turns out it wasn’t “just” a jump to the left.